Simple hires Beattie

by Gemma O'Reilly, PR Week UK 06-Mar-09, 09:55

Skincare brand Simple has hired Beattie Communications to spearhead its national consumer PR account.

The brand, with 50 years heritage in skincare, has brought on new support as it gears up for new innovations and product extensions planned to be launched this year. New products include Simple Regeneration Vitamin E Serum Pads and Simple Repair Anti Wrinkle range.

‘It was time to turn up the volume of our PR to reflect the brand's increasing status and market position,' said Simple marketing director Alex Pike. ‘Our focus has always been on the beauty press and while that remains a crucial component of our PR strategy, we recognised the need for bigger brand thinking and strategy that would take us into a wider media playing field.'

Beattie took over the account from Smith and Monger.