McVitie's Jaffa Cakes launches Florida holiday promotion

by Staff, marketingmagazine.co.uk 06-Mar-09, 12:00

LONDON - A promotional marketing drive for McVitie's Jaffa Cakes includes as its top prize of a family holiday in Orlando, Florida.

In addition, every day from 16 March to 17 June, Jaffa Cakes will be giving away £500 worth of Virgin Experience Days vouchers aimed at families, including hot air ballooning and karting.

The text-to-win promotion runs across 18 million packs in major multiples. It will be supported with in-store point of sale and through the Virgin Experience Days website (www.virginexperiencedays.co.uk/jaffa). Consumers will also have the opportunity to win additional prizes by visiting the specially-created microsite, www.ilovejaffacakes.com, developed by digital communications agency InboxDMG.