NSPCC suspends Your Family magazine

by Becky Wilkerson, marketingmagazine.co.uk 09-Mar-09, 12:00

LONDON - The NSPCC is to shelve publication of its quarterly magazine Your Family to conserve funds.

The print magazine, which is produced by contract publisher Redwood, will be suspended. However, the title will continue to be published online at www.yourfamily.org.uk.

The children's charity plans to investigate ways to resume production of the print title, which it aims to relaunch next year. It will also consider more lucrative distribution models such as using more stores and unconventional channels such as holiday camps. It is also considering charging for copies.

Your Family was launched in 2005, intended to promote the charity's key messages among parents. It was originally distributed in Woolworths before moving to the Early Learning Centre in 2006.