Philips picks shop for F1 tie
LONDON - Philips has hired sponsorship consultancy Synergy to handle its sponsorship of the AT&T Williams Formula One team.
The account will be managed by Scott Garrett, who joins the agency from the Williams team, where he worked as head of marketing. Garrett is a former Heinz UK marketing chief.
Synergy will now be responsible for all aspects of Philips' F1 sponsorship, which includes strategy development, hospitality and public relations.
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Philips' commitment to the Williams team comes as a timely boost. Last week the team learned that its long-term partner Royal Bank of Scotland would not be renewing its tie-up following a review of its sponsorship properties.
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