McDonald's launches biggest Monopoly promotion

by Gemma Charles, marketingmagazine.co.uk 11-Mar-09, 15:14

LONDON - McDonald's next week launches its biggest ever promotional campaign in the UK, with more than £280m worth of prizes.

It will be supported by a through-the-line ad campaign, created by Leo Burnett, which will include TV, Press and online activity.

McDonald's Best Chance Monopoly, developed by The Marketing Store, is a spin off of its McDonald's Monopoly promotion that has been running on and off for the past three years.

The world's biggest fast food chain is introducing a number of new prize partners, including Kodak, WH Smith, Virgin Holidays, nPower and FindaProperty.com. It will continue to work alongside long-term partners Visa and Buyagift.com.

Customers will have a one in three chance to win 34 million prizes, which includes the chance to win £300k to buy a home from FindaProperty.com.