Agency IT man turns creative with Samsung viral

by Dan Leahul, Brand Republic 12-Mar-09, 15:30

LONDON - The Viral Factory's creatives have been shown a thing or two by their IT manager after his short film about Samsung's new hard drive racked up 1m views and nearly 1,000 largely positive comments on YouTube.

The agency gave a brief for a viral about Samsung's forthcoming SSD hard drive to Paul Curry, who created a four-minute film showing how combining 24 SSDs could create a super-fast computer.

SSD stands for solid state drive, new technology tipped to replace traditional hard drives in the near future.

Called 'SSD Awesomeness' and posted last weekend, the video has got geeks around the world salivating with a series of experiments designed to highlight the power behind the SSD drives.

The video shows the supercomputer opening every program in Microsoft Office 2003 in half a second, while during another experiment it copies a DVD from one drive to another in a shorter time than it takes for the DVD to hit the ground after being dropped out of The Viral Factory's office window.

The video also shows Curry "recycling" every speech that George Bush ever made, about six gigabytes worth, instantly.

The tech-heavy video has received nearly 1,000 comments on YouTube, such: "OMG THAT IS FAST." And "NERDGASM!!"

YouTube member OldDirtySanchez said: "This is really the first viral look-a-like I really like! Instead of spending several thousands bucks on stupid ads this is the best way to advertise for your product and you neither pretend to be a non commercial clip! I really like this clip!"

Matt Smith, director at The Viral Factory said: "We're really pleased with the results of this film.

"Letting Paul loose on the project to do something he thought was really cool has turned out much better than us coming up with the usual marketing nonsense.

"The seeding has also worked brilliantly because Paul was able to answer questions and reply to comments in the tech communities -- the response to a real live person actually bothering to engage with the audience has been fantastic."

The Viral Factory is responsible for a number of other popular virals, including Diesel's 'Safe For Work Porn' and Ford Ka's 'Evil Twin'.

Comments

Andrew Akuffo - 13/03/2009

Fantastic work by The Viral Facotry! I don't count myself as a computer geek \(well maybe a little) but everyone has felt the frustration of a slow PC. This, therefore, reasonates with anyone and everyone. Again, great work, I have already watched it 3 times!