Lloyds Banking Group in marketing team changes

by Alex Brownsell, marketingmagazine.co.uk 17-Mar-09, 08:30

LONDON - Lloyds Banking Group (LBG) has formed a new marketing team to look after the portfolio of brands resulting from the merger between Lloyds TSB and HBOS.

Catherine Kehoe has moved from brand communications director to head of brand and customer marketing at Lloyds TSB. She becomes the most senior markterer for the Lloyds TSB brand, following the elevation of Nigel Gilbert to the role of LBG group marketing director.

Steven Griffiths is to take the equivalent position for HBOS, with the imminent departure of former HBOS chief marketer Phillip Hanson.

Former Visa Europe vice-president of brand management Joe Clift has been appointed as head of brand and customer marketing for specialist brands. An LBG spokeswoman declined to comment on which brands Clift will take responsibility for.

It is widely expected that the bank will look to restructure its portfolio of smaller brands, which includes Cheltenham & Gloucester, Birmingham Midshires, Scottish Widows and Clerical Medical.

Elsewhere, Sally Hancock is to continue as head of 2012 and group sponsorship, while Michael Payne has been confirmed as head of customer strategy and insight. Each marketer will report to Gilbert.

The announcements form part of the group's third wave of managerial appointments, following the selection of senior directors in December.