Collective increase Vinultra's online presence with two new websites

As part of a two-year digital marketing plan, Collective will build two main websites for the Vinultra brand and its much anticipated new wine label Little Beauty.

Collective will design the websites to build awareness and buzz around the Little Beauty brand and the Vinultra brand as a whole.

The agency's creative team will also work with Vinultra to develop content for the sites, while also developing an open source CMS enabling simple content updates as and when required.

Greg Doone, managing director of Collective said: "Vinultra has the right approach to wine making. They are flying the flag for quality in a market where volume production is slowly taking over.

"We intend to reflect this in our digital strategy. We have a good understanding of the alcohol industry having produced campaigns for brands such as The Famous Grouse, and we will bring this experience to the Vinultra campaign which will be central to the brand's worldwide launch and subsequent growth strategy."

The main Vinultra website is due for launch this month. The Little Beauty product site will launch soon after, when the first shipment of the wine arrives in the UK.

Fleur McCree, founder of Vinultra, said: "Vinultra creates bespoke New Zealand wine brands that are designed to be approachable and engage and exceed the expectation of our consumers.

"It's about trying to stand out and Collective is aligned perfectly with that mission."