M&S provides staff with interactive web TV show

by Ben Bold, Brand Republic 19-Mar-09, 11:15

LONDON - Marks & Spencer has teamed up with FinanceExplained.tv to produce an interactive TV chat show that gives staff financial advice and information.

The specially filmed 'Make Your M&S Shares Work For You' show was made available to 400 M&S managers, who were invited to access a password-protected area of the FinanceExplained.tv website.

The programme set out to answer questions that employees had submitted beforehand on topics ranging from income and capital gains tax and financial planning, to concerns staff face about their financial futures.

The FinanceExplained.tv website is a joint venture with Killik & Co Employee Services and instructional video specialist How To TV.

Russell Goldsmith, How To TV's digital director, said: "The M&S show has been very well received internally.

"In particular, delivering financial information in the style of a TV chat show -- with different camera angles, a presenter and talking heads, interspersed with informative slides -- is much more engaging than reading the information sent to their desks in the form a booklet."

The site was created to provide business and personal finance advice via live shows and on-demand videos. It contains video advice on a range of topics, with presenters including Michaela Strachan and personal finance expert Alvin Hall.