Bauer taps into eating-in trend with new cooking magazine

by Sarah Johnson, marketingmagazine.co.uk 19-Mar-09, 09:50

LONDON - Bauer Publishing is launching a cookery magazine that will offer budding chefs tips on home cooking.

‘Eat In' will go on sale from 31 March with a cover price of £2.50. It will target a growing number of consumers that are cooking at home rather than eating out during the recession.

Bauer publishes many women's and men's lifestyle titles but this is the first cookery magazine it has launched. Eat In will compete with monthlies such as the BBC's Olive, Easy Cook and market leader Good Food.