Microsoft Xbox marketer Murray Pannell joins Ubisoft marketing team

by Fiona Ramsay, marketingmagazine.co.uk 19-Mar-09, 12:07

LONDON - Games software company Ubisoft has appointed Microsoft's Xbox marketer as its UK marketing director following the departure of Jon Rosenblatt to Electronic Arts late last year.

Murray Pannell will join the UK games company on 27 April, overseeing all aspects of the UK marketing division including PR, brand and digital marketing.

He joins the team from his current position of group product marketing manager at Microsoft, where he has served for more than six years, looking after both hardware and software launches on the Xbox platform.

Prior to this, he spent two years at Electronic Arts as European marketing manager, with responsibility over high-profile franchises such as Harry Potter, James Bond and Black & White.

He began his career in the gaming industry with a one year stint at Virgin Interactive, where he held the position of UK product manager. Before joining the industry, Murray spent five years at advertising agency Saatchi & Saatchi as an account manager.