Sony Ericsson gives mums flowers in handset promotion

by Fiona Ramsay, marketingmagazine.co.uk 20-Mar-09, 14:10

LONDON - Sony Ericsson and The Carphone Warehouse took to the streets of London this week, treating mums to free flowers to promote the Sony Ericsson W595 Sakura handset as an alternative gift for Mother's Day.

As part of the campaign, Sony Ericsson has partnered with Carly Rogers, a specialist in the field of floriography, to put together a list of the top ten flowers to go for on Mother's Day and the ten to avoid.

Rogers has set up floral installations in The Carphone Warehouse stores across London this week to give them advice about floral gifts for Mother's Day.

Flowers to avoid include Narcissus, which represent egotism and selfishness, and Hellebore which mean scandal.

Comments

craig lovelidge - 20/03/2009

Brilliant. Nice touch from SE, Car Warehouse and Carly Rogers

Stephen P - 20/03/2009

Seems like the phone shops have different agendas. The Carphone Warehouse are giving flowers to people in a generous gesture whilst Phones 4U are barring men from their shops... www.brandrepublic.com/News/890788/Phones-4u-closes-doors-men/?DCMP=ILC-SEARCH