Britvic assigns BBH and CHI media planning duties

by Joe Thomas, marketingmagazine.co.uk 20-Mar-09, 14:40

LONDON - Britvic has reshuffled its agency arrangements, which sees Bartle Bogle Hegarty (BBH) and CHI & Partners becoming media planners for a number of brands.

BBH will remain as the lead creative on the Robinsons, Fruit Shoot, Tango and J20 accounts, but it will now also handle media planning for the brands. Similarly CHI & Partners, the incumbent for drench creative, will now handle the media planning for brand.

CHI & Partners media arm MCHI has been appointed as the media buyer for all Britvic-owned brands including Robinsons, Fruit Shoot, Tango, J2O and drench with Mindshare losing the account. Mindshare will however retain the Pepsi, 7Up and Gatorade accounts for both media planning and buying.

The Marketing Store has been appointed as sales promotion agency for Robinsons and Gatorade with KLP retaining the sales promotion work for Pepsi and 7Up. Notorious has been appointed as the sales promotion agency for the Tango brand.

According to Britvic marketing director, Simon Stewart: "We are evolving our agency roster to meet new and changing dynamics within the market and to drive forward our ambitious growth plans.

"We believe that integrating media planning within our creative agencies will deliver better creative and more media neutral solutions."