MPs demand ASA put at heart of 'greenwash' policing

by Staff, campaignlive.co.uk 23-Mar-09, 09:30

LONDON - MPs today recommended giving the ASA more training and powers to help police 'greenwashing' claims by advertisers.

The House of Commons environmental audit committee today released a report after investigating misleading environmental claims.

It called for the government to examine the case for a universal labelling scheme, as well as calling for the ASA to be given adequate powers.

It said: "(The Government) should provide Trading Standards and the ASA with the training, resources, powers and sanctions required to review all instances of dubious environmental claims."