Pot Noodle launches doner kebab flavour 'ultimate man food'

by Staff, Brand Republic 24-Mar-09, 08:55

LONDON - As if Pot Noodle Bombay Bad Boy and Pot Noodle Original Curry were not enough to whet the appetites of Britain's blokes, Unilever has revealed its pinnacle of home takeaway with a doner kebab flavour.

The Doner Kebab flavour pot noodle will allow students and those pouring out from bars and clubs across the UK to recreate their favourite late-night takeaway by simply by adding boiling water.

It will marry dried noodles and meat pieces with stock powder to recreate the authentic Turkish lamb dish for £1.01.

Described as the "ultimate man food", it will be available in shops from the weekend and is the first time in two years that a new flavour has been added to the range, which now includes more than 10.

Doner kebab flavour joins Lamb Hotpot, Tikka Masala and Chicken Satay.

Grahame Walker, Pot Noodle flavour development manager, said: "Kebab Pot Noodle is truly the clash of the male food titans. When it came to developing a new flavour there was one obvious choice -- the nation's favourite late-night takeaway.

"We know men love a good kebab, as well as a Pot Noodle, so we thought we'd combine the two to create the ultimate man food snack."

There are estimated to be 240 Pot Noodles eaten in Britain every minute.

Unilever's most recent marketing activity for Pot Noodle was the 'Tipping Pot' viral campaign created by AKQA, which spoofed the Guinness TV ad 'Tipping Point' and racked up over 2m views online.

The spoof turns the original domino sequence on its head with blow-up dolls, shopping trolleys and fag packets weaving through a south London housing estate.