Bet365 TV ads feature live odds
LONDON - Bet365 has signed a year-long deal with Channel 4 for the first TV ad spot featuring live odds.
Channel 4 and Bet365 have created a unique advertising spot to be broadcast on Channel 4 Racing every race day for the whole of 2009.
The deal will see a 60-second ad for Bet365 broadcast a few minutes before the day's big race. The advert will feature live odds for the forthcoming race relayed directly onto the TV from the betting firm's website, allowing punters to make bets with up-to-the-minute information.
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The campaign is by creative agency Drummond Central and negotiated by media agency Feather Brooksbank.
Other themed Channel 4 breaks have included ads during Grand Designs Live, which featured advertisers known for their cutting edge designs.
Bet365 TV ad with live odds
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- STAFFING AGENCY :: INTEGRATED AGENCY, Dylan*
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- CEO, PPA
- Six Figure basic, Central London
- ACCOUNT EXECUTIVE :: EXPERIENTIAL, Dylan*
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Comments
Anon - 25/03/2009
"first TV ad spot featuring live odds" - err, didnt they do this on ITV last year during the Euros?!