UEFA appoints Iris for festival in Rome

by Sarah Johnson, marketingmagazine.co.uk 25-Mar-09, 10:55

LONDON - Iris has been appointed by UEFA and its partners to create a celebration campaign for football fans in the run up to the UEFA Champions League Final.

Iris won the business following a tender process and will create a five-day festival in Rome for football fans.

The festival will be hosted around the Coliseum. Iris' experiential arm, iris Experience, will launch a programme of events from 23 to 27 of May.

Visitors will enjoy a variety of entertainment including the Champions Gallery, the Champions Museum, the Young Champions tournament and a main stage to showcase a range of acts and live entertainment.