Online adspend growth cut in half during 2008
LONDON - Total UK adspend fell by 3.9 per cent year on year in 2008, while digital advertising remained buoyant despite growth being cut in half.
Internet adspend was up by 17.3% in 2008, however, this growth rate has dramatically slowed since 2006/07 when online adspend increased by 39.5%.
Every medium, except for digital, suffered a decline in ad expenditure from 2007 to 2008, according research compiled by the World Advertising Research Centre on behalf of the Advertising Association.
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While the overall fall for 2008 was 3.9%, that decline accelerated in the fourth quarter when total adspend was down 9.6% year on year.
Newspaper advertising was down 12% in 2007, magazine ads fell 9.9%, television ads were down by 4.9%, while radio ads fell by 8.5% year on year.
Outdoor ads fell by 3.8%, cinema ads were down by 0.9% and direct mail dropped by 6% year on year.
These findings are published today in the AA's Quarterly Survey of Advertising Expenditure.
AA: Online adspend halved in 2008
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