Simpsons spoof viral of Adidas ad airs on TV

by Kate Nettleton, campaignlive.co.uk 01-Apr-09, 09:45

LONDON - A Simpsons spoof viral of the Adidas "house party" ad launched on UK TV this week, after Adidas decided to run its own spot alongside the take-off.

The viral, promoting Sky1's 20-year partnership with The Simpsons, features clips of the cartoon characters partying to the song Begin by Madcon, which is used in the original ad. The spoof was created in-house.

Shots of the Simpsons playing instruments, dancing and swimming, bear striking similarities to the shots from the original spot, in which celebrities including David Beckham, Missy Elliott and Katie Perry celebrate at a raucous house party.

Since the spoof gained a significant online following, Adidas has decided to partner with Sky requesting that it run the spoof on TV alongside its original "house party" spot, which was created by Sid Lee.

The double ad broke during Sky1's showing of 24 this week, and it is understood that Sky will run the pair of ads again this weekend.

Comments

MM - 01/04/2009

Saw this online a couple of weeks ago. I do like it, but it suffers somewhat by using footage from nearly all 20 seasons of the show. It's easy to see which clips are from the early years of the programme as the animation is so different. But yeah, a nice idea and I did enjoy it.

George Nimeh - 01/04/2009

<Mr Burns> Excellent. </Mr Burns>

Benoit Martel - 08/04/2009

Hi Everyone, If you like the song for the Adidas Originals House Party, it was made originally by Frankie Valli and it's called Beggin. The song was remix by Pelooski. Other remix versions where also created by Boogie Studio for the web videos. If anyone wants to hear the proposed remix created for web videos, feel free to check them out at: http://boogiestudio.com/blog/2009/03/26/adidasoriginals/ + Benoit Martel Boogie Studio http://www.boogiestudio.com