Brand Manager of the Week

by Sarah Johnson, marketingmagazine.co.uk 07-Apr-09, 08:30

Patrick Singh, online services marketing manager, Microsoft

Describe yourself in three words
Adventurous, open-minded, caring.

How would you define marketing?
Marketing is an effective process undertaken by organisations to provide products and services to consumers that delivers value and benefit.

What would you be if you weren't a brand manager?
Wildlife game reserve keeper.

What advice would you give someone starting their marketing career today?
Make sure you understand your consumer and what drives them to use your product or service.

What attracted you to your current job?
A great professional team that wants to put Microsoft's products and services at the forefront of consumers'
daily lives.

What was your first job?
Waiter during my matriculation year (sixth form).

If you weren't you, who would you like to be?
Professor Chris Barnard - the surgeon who performed the world's first heart transplant.

What's your favourite bar or restaurant?
The great South African invention, Nando's.

If you were a brand, what would you be?
Honda - solid and dependable.

What is your favourite campaign or slogan?
Budweiser's 'Wasssup'.

Which advertising campaign do you wish that you had commissioned?
The Guinness 'Surfer' ad.

Do you have any hobbies?
Rugby, scuba diving, cooking and travelling.

Do you speak any other languages?
Zulu and Afrikaans. But they don't help much in the UK.

What makes you angry?
People who don't use common sense when making decisions.

If you could get tickets to any event, what would it be?
2011 Rugby World Cup Final.

What's your greatest ambition?
To succeed both in my career and family life and never say 'I wish I...'

If you had three wishes, what would they be?
I only have one. To ensure that whatever I do, I enjoy and it never becomes a chore.

When was your finest hour?
Jumping out of a plane for charity.

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