Ruder Finn hires digital guru Ged Carroll

by Chloe Markowicz, PR Week UK 14-Apr-09, 10:27

Ged Carroll, formerly EMEA lead consultant of digital strategies at Waggener Edstrom, has left the agency for Ruder Finn.

Carroll has joined as director, digital strategies, and will be charged with launching a new digital service in the UK.

The Ruder Finn Innovation Studios, already present in the US, France and Asia, will include social media, website development, training and education services. The digital communications offering will be launched as part of the agency's corporate and technology division, but the services will be available to clients of all industry sectors.

Carroll reports to Becky McMichael, head of the corporate and technology division in London, and Scott Schneider, EVP, Ruder Finn Innovation studios in New York.