Jigsaw wins first international brief on back of Walkers work

by Staff, Brand Republic 14-Apr-09, 11:45

LONDON - Digital agency Jigsaw has created the new Canadian website for PepsiCo crisp brand Lays, following on from the work it has done for its UK sister brand Walker Crisps.

The new site is designed to promote the Lays brand in Canada. It mirrors the Walkers website, but is available in Canadian French and English. It is the first international contract for Jigsaw.

Dominic Murray, managing director of Jigsaw, said: "Consumers expect to be able to interact with their favourite big brands and this is especially true of FMCGs via the internet, social networking, mobile etc.

"Pepsico totally understand this and we are very pleased to have created the Lays website for them in Canada.

"Not least because the build signposts our strategic aims to work with international brands wherever they have a footprint."