Land Rover uses Twitter to promote new range of vehicles

The car company, with the help of Y&R/Wunderman, has been actively promoting its Twitter hashtag #LRNY in both traditional and digital media to encourage participation in the social media campaign.

Using Twitter, consumers can write "#LRNY" with each Tweet to comment about the new Land Rover vehicles or post links, news and photos.

Those internet users who are not signed up to Twitter can still follow the conversation online by using Twitter Search and entering the hashtag #LRNY.

Although car brands such as Ford and Honda are already using Twitter, none have actively promoted their branded hashtags as Land Rover has done with this campaign.