Additional Information
Content
The Dead partners with Blurb to sell personalised concert books
LONDON - Rock band The Dead, featuring original Grateful Dead members Bob Weir, Phil Lesh, Mickey Hart, and Bill Kreutzmann, is using the internet to help fans personalise concert photobooks commemorating its 2009 US tour.
The Dead plans to create a total of 22 books, one to document each concert on its tour schedule.
Creative publishing and marketing platform Blurb will enable The Dead fans to create personal covers for each book using a web-based cover creation tool on its website.
The tool allows fans to use their own photograph as a cover image in place of the standard cover offered.
Books from each Dead show will be available from Blurb's online bookstore within 72 hours of the final encore of each show and, as a thank you to its fans, The Dead is covering the $5 per book fee for personal covers until June 30.
Jay Blakesberg, photographer for the upcoming Dead tour, said: "Extending the concert experience via personalised, professional-quality photography books, available within days following each show, is unlike any band merchandising I've ever seen.
"The speed of Blurb's publishing platform meant we could create books with unique content for every tour stop."
Additional Information
Latest jobs Jobs web feed
- Copywriter fishtank 25k to 40k per year GBP, Marlow, Buckinghamshire
- PR Account Director fishtank 40k to 55k per year GBP, Surrey
- Head of Marketing fishtank 45k to 60k per year GBP, United Kingdom
- Digital Search & Acquisitions Officer Topshop Up to £30,000 per annum + benefits, London
- planner > SHOPPER EVANGELIST > brilliant role for those SUITS looking to move across into PLANNING collectivo £30-40k + bens, London
- Marketing Executive Warner Bros £ Competitive + benefits, Holborn, London
Most read
Most commented
BR Insight
Big Questions Live - Social Media, User Generated Content and the Power of Customer Insight (Webcast) External website
Brand Republic’s first ever online TV show, Big Questions Live wil...
Creativity In PR: Who Has The Next Big Idea? (Expert Reports) External website
The PR industry’s lack of success at the Cannes Lions festival 201...
10 Questions Marketers Frequently Ask About Twitter (Expert Reports) External website
Confused by hashtags? Tweetchats? Tweet walls? You’re not alone.Wi...
The Seven Sins Of Content Marketing - And How To Avoid Them (Expert Reports) External website
It’s fair to say we are truly in the age of content marketing, the...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
