Additional Information


Content

Independent website invests in new online video player

LONDON - Independent.co.uk is investing in a new online video player that will initially host Bebo's online drama, The Gap Year.

Independent: new online video player

Independent: new online video player

Share this article

The new video channel, still in development stages, will host short-form content across the Independent website and will replace its previous video channel, which was taken off the site several months ago.

A wider range of content on the new video player is expected to be rolled out in the next few weeks, which will be produced specifically for the channel or syndicated from other providers.

VoD marketing specialist The Web TV Enterprise will be responsible for lining up complementary brand sponsors to support the channel. Brands will receive in-paper promotional branding, on-site exposure and pre-roll ads around the content.

The newspaper's first partnership for the site is with production company Endemol UK to host its series, The Gap Year, which is featured on social networking site Bebo.

The programme will be embedded and shown on the Independent.co.uk's student section The Gap Year, the paper's large student following.

This article was first published on mediaweek.co.uk

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Additional Information

Latest jobs Jobs web feed

Back to top ^