Littlewoods launches summer campaign

by Joe Thomas, marketingmagazine.co.uk 17-Apr-09, 10:15

LONDON - Littlewoods will kick off on 20 April a summer fashion campaign across TV, print and online to encourage consumers to shop online with the brand.

Part of the Shop Direct Group, the campaign titled ‘Whoever you are, shop your way at Littlewoods.com' is being supported by £3.3m investment.

The TV ads feature four scenes: Retro Space-age Home; Desert Island; Mermaid Family and Cool Ice Party and according to the company will be shown on television more than 10,000 times during the five weeks it will run. The brand also estimate that online creative will be viewed 118m times.