Mills & Boon launches social network for romantic fiction fans

by Jacquie Bowser, Brand Republic 22-Apr-09, 15:00

LONDON - Mills & Boon, the publisher of romantic novels, has launched an online community for fans of the genre.

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Mills & Boon Community, developed by digital marketing agency Mustard New Media, allows users to create their own profile, chat with authors, and rate and review their favourite books.

It also features blogs by Mills & Boon editors who provide advice on writing romantic fiction.

Tim Cooper, director of digital marketing at Mills & Boon, said: "This online community is a chance for us to give something back to our readers.

"We also have an ever-growing readership of 20- to 30-year-olds, which this community will particularly appeal to."

Comments

Tomas Gonsorcik - 22/04/2009

guys, i keep received a buffer error - Fatal error: out of dynamic memory in yy_create_buffer\() in Unknown on line 0 Being a member of the target demographic, this is not appealing to me.