Garnier and National Schools Partnerships launch sun-protection campaign

by Joe Thomas, marketingmagazine.co.uk 27-Apr-09, 16:15

LONDON - Garnier Ambre Solaire has linked with the National School Partnerships to launch the 'Wrap, Splat, Hat' campaign to educate children about the importance of sun safety.

Targeting more than 5,000 schools and almost 2m children across the UK and Ireland, the activity has doubled in size since launching in 2007. The campaign will be supported by TV and radio advertising as well as in-store pack promotions. Garnier will also provide school children with educational resources to teach children and parents about sun protection in the run up to the summer holidays.