Innocent calls review of ad account

by Joe Thomas, marketingmagazine.co.uk 28-Apr-09, 10:50

LONDON - Innocent has called a pitch for its advertising account for the fourth time in almost two years.

The pitch, being handled by Agency Insight, will not include the smoothie company's in-house creative team as this has caused tension in the past, according to Thomas Delabriere, Innocent's newly-appointed marketing director.

Innocent first called a review in June 2007 but opted to stay with the incumbent Lowe. However it later continued discussions with agencies before moving the business in-house.

In September 2008 Fallon, 4Creative, Rainey Kelly Campbell Roalfe/Y&R and the Brooklyn Brothers, which were shortlisted for the account, were informed the pitch would be scrapped.

Innocent is looking to appoint an agency by July, with the winning agency given a brief for a campaign later in the year.