What it's really like inside Kraft Foods UK

by Becky Wilkerson, marketingmagazine.co.uk 05-May-09, 17:36

We asked the marketing team at Kraft Foods UK what it's like to work there

How does the marketing team come up with ideas?
We are surrounded by experts who are full of ideas and try to be good listeners. We also gain an understanding of our consumers through home visits and focus groups.

What is the main marketing challenge you face?
Waking consumers up from their shopping coma.

What are the perks?
Cheltenham is a lovely town and it's great to have the Cotswolds on our doorstep. Toblerone, Oreos and Milka have their attractions too.

Does the team get to taste-test new food brands?
Not just the new brands, but great recipes, too.

Is there a dress code?
Casually smart.

Does the team socialise outside office hours?
We're a social bunch and the marketing team gravitates toward the trendy Montpellier bars where Prince Harry has been known to hang out.

What are the hours like?
Varied, but flexible. We like to get the job done well.

What is the company like for training and career progression?
There is training aplenty and lots of opportunity to move internationally.

What about the salary and benefits package?
Very competitive, with flexible benefits options and 27 days holiday as standard.

Are there any downsides?
It's a long train ride into London to meet agencies.

Is there anything of interest about your office?
We are based in a very grand Georgian building with Corinthian columns. More importantly, there's a barista bar in reception, and a canteen with lots of comfortable sofas.

Is there anything else readers may find interesting about the company?
There's a family fun day every year and company-wide social events to celebrate successes.


Company facts

  • Kraft Foods UK is based at St George's House, Bayshill Road, Cheltenham.
  • The company employs about 1500 UK staff, around 30 of whom are marketers.
  • Key Kraft brands include Ritz, Dairylea, Terry's Chocolate Orange and Mellow Bird's.
  • It is the world's second-biggest food company with annual revenue of $42bn. 
  • More than 50 of its brands have revenues above $100m; nine have revenues of more than $1bn, including Maxwell House and Philadelphia.
  • Irene Rosenfeld is chairman and chief executive of Kraft Foods; Victoria Milner is group marketing manager.

 

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