Crown appoints Code Computerlove for eCRM
LONDON - Crown, the paint brand, has appointed Code Computer Love to handle the eCRM strategy for its Crown Decorating Centres.
The centres are aimed at professional painters and decorators but are also open to the public. They sell paint, sundries and equipment to hire and buy and there are 1,000 centres nationwide.
Code Computerlove, which last year relaunched the Crown Paint consumer website, is revamping the website for the centres, as well as developing a strategy to help the brand strengthen its relationship with customers.
David Fish, marketing manager for Crown Decorating Centres, said: "We are investing in the digital channel as an effective means to extend the service and relationship we have we our customers through our 1,000 Decorating Centres nationwide.
"Code has proposed a strong strategy for our new website, which we hope to launch to the trade in July 2009."
Crown: Code Computerlove wins eCRM task
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