Additional Information
Content
Jellyfish in search deal with Telegraph
LONDON - Telegraph Media Group has appointed Jellyfish to handle a subscriptions campaign on a cost per acquisitions basis, as it tries to boost subscriptions to its print products.
Telegraph Media Group: paid search deal with Jellyfish
The dedicated paid-search agency won the account without a pitch. Its task is to build a campaign microsite for individuals searching on Google, Yahoo and MSN specifically for news-related topics. Individuals will then be encouraged to sign up to a subscription but instantly receive latest news and features online. Subscribers may also be able to instantly download supplements in the future.
Newspapers are increasingly trying to sell subscriptions to readers to make up for declines in news-stand circulation.
The Daily Telegraph has 340,000 direct subscriptions out of an ABC net UK circulation figure per issue of 789,138 in February.
In March, Telegraph.co.uk became the UK's most popular national newspaper website, overtaking TheSun.co.uk, which fell back to fifth place.
This article was first published on mediaweek.co.uk
Additional Information
Latest jobs Jobs web feed
- Head of Media, Marketing & Communications PGA Competitive, Sutton Coldfield, West Midlands
- Account Director- Exciting Online Content Marketing Company- Up to £70,000 plus OTE Cedar Scott Up to £70,000 basic (up to £90,000 OTE) plus share options, Central London
- ACCOUNT DIRECTOR/SENIOR ACCOUNT DIRECTOR - BTL/SP/Brand Experience - London - £45 - £55k plus bonus Judi Patton £45K-55K plus bonus, London/Greater London
- Senior Planning Director, International Agency, London, to £120k Fill Recruitment Ltd to £120,000, Central London
- senior planner > SPORTS BRANDS collectivo Up to £90,000 plus benefits, London
- Head of Customer Analytics - Consultancy Harnham £90000 - £100000 per annum + benefits, London
Most read
Most commented
BR Insight
Digital Integration: Connecting the Dots (Webcast) External website
Integrated digital marketing offers huge opportunities to engage, servic...
Internet Shopping: 6 Quick Wins to Revive Your Online Sales (Expert Reports) External website
With UK consumers spending an average of £1,083 a year online, int...
Conversational Mobile Marketing: Engage Customers and Empower Advocates (Expert Reports) External website
The pressure is on for marketers and mobile operators to embrace a strat...
Tablets: Redefining Consumer Experiences (Webcast) External website
As a nation, the UK is media and technology obsessed with over half of t...
Harness the Power of Your Customer's Digital Voice (Webcast) External website
All customers have the potential to become your brand advocates, driving...
Improving Marketing and Media Performance (Expert Reports) External website
A recent Brand Republic survey revealed that 78% of respondents felt und...
