Sweet Freedom natural sweetener in Tesco tie-up
LONDON - Sweet Freedom, the first natural sweetener brand to be made entirely from fruit, has revamped its packaging after securing a supply deal with Tesco.
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The redesigned packaging for the Natural Sweetener and Natural Syrup variants was created by branding agency Holmes & Marchant, ahead of the brand's launch into the supermarket.
The labels feature warm colours and a bold font, both aimed at conveying the products' health benefits. The range contains 25% less calories than sugar, and has a lower GI
content than honey.
Sweet Freedom co-founder Tina Micheluci said the brand is also in supply talks with four other high-street retailers.
Sweet Freedom
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