Nivea uses experiential events to promote children's sunscreen brand
LONDON - Nivea Sun is mounting a nationwide 'Sunwise' roadshow to promote sun safety and the brand's Children's Sun Spray range.
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The Sunwise roadshow, created by experimental agency Sledge, aims to promote sun safety to families while they are visiting family attractions during summer.
The events will take place in the Nivea Sun bus, which features areas for kids to explore.
Areas include a science lab, a weather station, an adventure corner and a games area. The brand has also created five cartoon characters, which together make up the ‘Sunwise Set'.
Samples of Nivea's Children's Sun Spray will also be provided.
The roadshow will tour locations including Chessington World of Adventures & Zoo and Legoland Windsor. It is part of a national integrated campaign featuring TV and press activity.
Nivea Sun currently works with primary schools to educate children on the power of the sun and importance of sun protection.
Nivea Sun experiential campaign
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