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The 100 most mentioned brands on Twitter

LONDON - Revolution teamed up with i-level's social media agency Jam to reveal the 100 most mentioned brands on Twitter and how they are aiming to capitalise on the buzz.

Brands are waking up to the opportunities offered by Twitter

Brands are waking up to the opportunities offered by Twitter

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BrandMentionsFollowersTwitter
1Starbucks3.37m120,868@Starbucks
2Google1.01m307,342@Google
3BBC703,00015.777@bbcnews
4Apple512,110None
5AIG455,000None
6Amazon245,7601007@amazon
7Microsoft221,000None
8Guardian211,00014,913@guardiannews
9Dell185,000287,575
10Coca-Cola135,600None
11Ford130,0002,256@ford
12Sony PlayStation117,55020,651@SonyPlayStation
13eBay107,0001329@ebayUK
14Sony107,000None
15Disney106,0007,354@wdwnews
16Yahoo!94,5009,541@yahoo
17Sky74,37010,248@SkyNews
18IKEA72,300None
19IBM70,4001,180@ibmevents
20Nokia68,100None
21Ford Scott Monty62,60016,562@scottmonty
22Guinness59,700None
23HP56,7201,682@hpnews
24ComCast50,40014,688@comcastcares
25Skittles48,600None
26Canon48,200605@canon
27McDonald's45,340234@MONOPOLYatMcD
28Channel 439,3006,932@channel4news
29Lego39,100None
30Pepsi37,400757@pepsi
31Samsung35,800582@samsungmobileus
32Intel35,700464@intel
33Tesco35,500None
34Nike32,8001,167@nikeplus
35Honda31,4002,693@Alicia_at_Honda
36BMW30,6001,265@BMWSauberF1Team
37T-Mobile29,9001,443@TMobile_USA
38BT27,540None
39FedEx27,1001,108@mattceni
40O225,9002,371@O2UKOfficial
41Vodafone25,400802@Vodafone_News
42Bosch25,300None
43RyanAir25,200None
44Toyota22,6002,321@toyotanewsroom
45VW22,190None
46Mercedes21,6001,506@TheFifthDriver
47Subway21,200None
48Cadbury19,900None
49Audi18,600None
50Burger King18,5002,496@thebklounge
51Marmite15,600lovehatemarmite
52Chanel14,700None
53Citi12,600None
54EasyJet11,800@easyjetservice
55H&M11,5002,701@handm
56Porsche10,600None
57Zara10,000None
58Gucci9,990436@gucciofficial
59Nissan9,740@NissanSports
60UPS8,9605,381@trackthis
61Motorola8,320346@motodev
62Avon8,132None
63Marks & Spencer7,900None
64Heinz7,500None
65Royal Bank of Scotland6,945None
66Asda6,650147@asda
67Accenture5,9702,126@Accenture
68HSBC5,760None
69Lexus5,690None
70British Airways5,6701,202@British_Airways
71Siemens5,640None
72Gillette5,250None
73Barclays4,840None
74Sainsbury's4,300None
75Budweiser3,980None
76Louis Vuitton3,950None
77Lovefilm3,7201,503@lovefilm_uk
78Smirnoff3,380514@Smirnoff_EXP
79Banco Santander3,330None
80UBS3,330None
81Shell3,100@shelldotcom
82Colgate2,870None
83L'Oreal2,813None
84Citroen2,810None
85Rolex2,630None
86Cartier2,100None
87Knorr2,030None
88PG Tips1,400None
89Oxo829None
90Birdseye748None
91Levi's700None
92Specsavers665None
93Duracell621None
94BP600None
95Schweppes570None
96Habitat500None
97Direct Line500None
98Andrex474@Andrexpuppy
99Vauxhal470@vauxhallnewsuk
100Dulux208None

 

*Figures are correct according to Jam's research which took place over three days in April 2009

This article was first published on marketingmagazine.co.uk

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