NME gives away free digital festival issue

by Jacquie Bowser, Brand Republic 11-May-09, 11:45

LONDON - Music magazine NME is offering readers a free digital copy of this week's special summer festival guide issue for one day only.

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Today internet users can download the digital 76-page magazine from NME.com and save it to their desktop. It contains the official NME Festival Guide.

Working in partnership with online newsagent Menzies Digital, this marks the latest stage in NME's ongoing campaign to take NME magazine to an online audience.

Paul Cheal, publishing director, said: "With over 4m unique users a month, NME.com offers outstanding reach among music fans and an excellent opportunity to showcase the fantastic content available every week in NME magazine."

The move follows a 13.9% drop in NME's average circulation over six months, from 56,284 copies in the first half of 2008 to 48,459 copies in the second half of 2008.

Comments

Fiona Berry - 11/05/2009

It's not strictly free, you'll need to subscribe to recieve it... Not exactly a giveaway is it?

Matthew Harvey - 11/05/2009

Wish I hadn't bothered clicking over. What a waste of time. Free first issue ...... as long as you subscribe !

Niall Kitching - 11/05/2009

NME LOL

Susan McNulty - 11/05/2009

What a crap offer - you have to go through loads of steps, and then all confusion breaks out when you realise it's a complicated way to trick you into subscribing! Do NME think festival audiences don't see through this?

Fiona Berry - 11/05/2009

For the record, I'll still buy a copy. It's just a shame that wasn't the way it was communicated in the Press Release... Build me up, to let me down :0)