Bollywood star faces arrest after Levi's PR act

by Staff, Brand Republic 13-May-09, 14:00

MUMBAI - Bollywood star Akshay Kumar faces arrest following a publicity stunt for Levis that prompted a social activist to formally complain to police.

The star of 'Singh is Kinng' was walking the catwalk for the jeans brand when he stepped off stage and asked his wife to to undo the top button of his jeans.

Now the star has been forced to apologise. The televised stunt could contravene Indian obsenity laws and result in Kumar, and his wife, facing three month prison sentences.

See Celebrity Sell Out's Bollywood Special for more on India's brand endorsement industry and Campaign India for day-to-day coverage of advertising stories.