H&M recruits designers and celebs to launch 80s-themed range in support of Aids campaign
LONDON - Clothing retailer H&M has joined forces with a team of designers and celebrities to launch a range of T-shirt and vest designs to support the Designers Against Aids (DAA) campaign as part of the Fashion Against Aids charity.
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The designs will be Eighties-themed and feature grafitti-like prints. T-shirts will carry slogans including ‘Protection Is Power' designed by Roisin Murphy, ‘Imagine Peace' designed by Yoko Ono and a design showing a pair of red lips and an arched brow from Dita Von Teese.
This is the second year that H&M has teamed up with the organisation Designers Against Aids to spread the message of safe sex to young people. Twenty-five percent of the sales price will be donated to youth HIV/Aids awareness projects. The collection, which is for both men and women, will go on sale in H&M from 28 May.
The retailer's summer clothing line will launch this week. It will feature designs from a high profile designer. Guest designers in the past have included Karl Lagerfeld and Stella McCartney.
Tags
- H&M |
- Karl Lagerfeld |
- Yoko Ono |
- HIV/Aids |
- Design |
- Retail |
- Marketing |
- Fast Food |
- Roisin Murphy |
- Stella McCartney |
- Dita Von Teese |
- Designers Against Aids |
- Clothing Stores



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