Q in summer travel format

Marketing 12-May-09

Q is claiming a first for a music magazine as it launches a travel-sized edition to target festival-goers this summer.

The July issue will be the first of a run of three in the new size. It
will be sold exclusively at WH Smith Travel outlets from 27 May, with
the same cover price as the standard magazine (£3.90). The

editorial content and ads will also be identical.

The July issue's editorial ties in to the festival season, including an
interview with Bruce Springsteen, who headlines Glastonbury next
month.

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