NHS teenage pregnancy video banned by YouTube

by Staff, Brand Republic 18-May-09, 11:00

LONDON - YouTube has banned a viral campaign by the NHS showing a school girl giving birth in a playground while being watched by jeering students.

The ad, posted by NHS Leicester, was shot as if it had been filmed on a mobile phone and shows the baby being delivered.

The push aims to highlight concerns about teenage pregnancy to under-18s.

The ad was pulled by YouTube less than 24-hours after it was posted. YouTube said the video had been removed due to "terms of use violation".

The posting of gratuitous violence and people getting hurt are among YouTube's conditions.

The viral is still available via the campaign's website, hey-babe.co.uk, where a docu-drama on the subject is also planned for June.

The NHS trust has said it shot the viral ad as the leafleting and posters it has previously used have failed to have an impact on its target audience.

Comments

SEAN RUTTLEDGE - 18/05/2009

Hahahahar Since Poohtube outsourced their flagged video review team to Chennai you only have to sneeze to cause a "Terms of use violation" LOLOLOL Ironic too that it's an NHS Leicester video, NHS Leicester being one of the biggest employers of Indian folks in the UK, perhaps it's a deliberate controversy, created by some evil arch-spin doctor to get Leicer NHSdown wid ya yoof an hip an ting???? like the one that got a shitty Sigue Siegu Sputnik record to number one in the charts back in the 1980's ; o ) # Hurrah for Cheap call centres