Play.com launches credit card with MBNA

by Fiona Ramsay, marketingmagazine.co.uk 20-May-09, 10:12

LONDON - Play.com has launched its first credit card, letting people redeem PlayPoints accumulated from purchases against products on its entertainment site.

Provided by banking partner MBNA, the Play.com card gives users two PlayPoints for every £1 they spend on Play.com. For purchases outside Play.com, the card holder will be rewarded with one PlayPoint for every £1 they spend.

The credit card is being heavily promoted on the Play.com site.

The Play.com card offers 15.9% APR and 0% on card purchases for nine months from the date your account is opened.

Users will have access to online banking to view their balance and transactions, set up direct debits and carry out balance transfers.