Oasis partners with Magnet to boost expertise

Promotions & Incentives 26-Jan-01

Oasis Communications, the DM to branding agency, has linked with the Magnet network to strengthen its access to European and international expertise.

Oasis Communications, the DM to branding agency, has linked with the Magnet network to strengthen its access to European and international expertise.

The Magnet alliance gives Oasis access to 16 agencies in 13 European countries, and 30 agencies in North and South America, and allows the agency to maintain its autonomy.

According to Matthew Gordon, Oasis managing director, the international partnership will 'grow our skills and deliver effective solutions in our home market, and in Europe and the US. Most brands are better served by a local strategy, albeit based on international experience.'