Charity seeks sponsor to mark Rwanda genocide anniversary
LONDON - Aegis Trust, an independent international organisation dedicated to eliminating genocide, has hired global ad agency LONDON to secure a corporate sponsor for its 'Candles for Rwanda' campaign.
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The global campaign marks the 15th anniversary of the genocide in Rwanda. It is being driven by a series of viral films featuring celebrities, politicians and diplomats, including Scarlett Johansson, Ben Affleck, Sandra Bullock and David Cameron, lighting candles in memory of those who lost their lives.
A corporate sponsor for the initiative is intended to boost the online campaign and maximise public awareness as well as increase the number of donations to the Trust.
The films can all be viewed at www.candlesforrwanda.org and on YouTube.
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