Rogers Estate Coffees uses Twitter for brand competition campaign
LONDON - Rogers Estate Coffees is using Twitter to promote its brand with a consumer competition.
The coffee roaster has launched the Twitter contest to give UK coffee enthusiasts the chance to win free flavoured coffee by answering a coffee-related question.
The ‘Tweet for a Treat' campaign asks consumers to follow Rogers Estate Coffees at twitter.com/RogersCoffees. A question will be posted between 9am and 1pm every day for 28 days.
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The first five people to answer the question correctly on Twitter will win a Cafe Flavors Pack; each pack contains four sachets of different flavoured
coffee, and 25 runners up will receive one random sachet.
Consumers will be driven to the Rogers Estate Coffees website to find out the answers.
The 'Tweet for a Treat' competition follows a Rogers coffee giveaway in March when 1000s of coffee sachets were given away every day to celebrate its UK launch of the online coffee shop.
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Comments
Swag Valance - 22/05/2009
How many digital orifices does one customer need to chase down some promo?