Sainsbury's Justin King retains hold on Power 100 top spot
LONDON - Justin King, chief executive of Sainsbury's, has retained his position at the top of Marketing's Power 100, published in association with Engine.
table.MsoNormalTable
{mso-style-name:"Table Normal";
mso-tstyle-rowband-size:0;
mso-tstyle-colband-size:0;
mso-style-noshow:yes;
mso-style-parent:"";
mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
mso-para-margin:0cm;
mso-para-margin-bottom:.0001pt;
mso-pagination:widow-orphan;
font-size:10.0pt;
font-family:"Times New Roman";
mso-ansi-language:#0400;
mso-fareast-language:#0400;
mso-bidi-language:#0400;}
Having achieved the perfect positioning for Sainsbury's during the recession with promotions including ‘feed your family for a fiver', he deservedly holds on to the top spot, again followed by Unilever's global chief marketing officer Simon Clift in second place.
Coca-cola's Cathryn Sleight's work on fresh campaigns for Diet Coke and Coke Zero helped boost her into the top ten this year. Wal-Mart's Rick Bendel, Morrisons' Marc Bolland, and Aviva's Amanda Mackenzie have also achieved much for their brands in recent months, propelling them into the top 10.
Power 100 Marketers of 2009: 1-50
Power 100 Marketers of 2009: 51-100
New COI chief executive Mark Lund, who joined from ad agency DLKW, is just one of 38 new entries in the Power 100
Scraping in at number 100 are co-founders of Twitter, Biz Stone and Evan Williams.
Justin King
Comments