BAA in talks over Gatwick 'debrand' talks
LONDON - Airport operator BAA is in discussions with branding agencies about the implementation of a complete 'debrand' of Gatwick airport ahead of its future sale.
BAA has been instructed by the Competition Commission that it must sell Gatwick and Stansted Airports, and either Edinburgh or Glasgow Airport. Last week, it announced plans to appeal against the Commission's decision.
However, the airport operator, which is owned by Spanish firm Ferrovial, has already put Gatwick on the market. In advance of the sale, it is consulting experts about removing the BAA identity from the airport's on-site branding, and creating a suitable replacement.
At the same time, BAA is carrying out a major review of its roster of marketing agencies. Until recently, the airport operator had worked with more than 100 advertising and branding agencies; it now plans to whittle this down to fewer than 20. The review process is expected to be completed over the next few weeks.
Earlier this month, BAA terminated a £500m deal with outdoor agency JCDecaux, which covered each of the operator's seven UK airports.
BAA Gatwick
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