HSBC launches 'Indian Summer' campaign
LONDON - HSBC launched today an Indian-themed marketing campaign to promote its sponsorship of Indian Summer, a season of exhibitions at the British Museum.
The press, outdoor and digital campaign, by incumbent agency RMG Connect, rolls out this week and has been designed in the style of rangoli, an Indian art form using coloured powders on open floors.
The ads, carrying the strapline ‘Understanding culture is our business', attempt emphasise that HSBC can help customers do business in India.
As part of the campaign, the high-street bank will also host the HSBC Festival of Cricket, a series of children's cricket training sessions with former England batsman Mike Gatting. The sessions will take place in August at cricket grounds in Leicester, Manchester and Birmingham.
HSBC Indian Summer
Comments
sue turner - 28/05/2009
It looks terrible. HSBC has the worst design and branding 'strictures'. And that's always been the case.
Mark - 28/05/2009
Still, it's better than that rainforest-in-the-office nonsense.
Janak Chauhan - 29/05/2009
Hello, I am Janak Chauhan, Baroda, Gujarat, India one of the Rangoli artist who did this Rangoli - floor art for HSBC ad campaign for Indian Summer Events 2009. I will be happy to know from any one about your views about this Rangoli art.
Thanks
Janak
sue turner - 02/06/2009
Janak, just to clarify. I'm sure that you understood that I was talking about the framework they have put your work within and not your work.
Janak Chauhan - 02/06/2009
Su it was good to get your comments. In fact Rangoli is such an attractive Indian art that it will be loved by any one who sees.
Thanks