The Week: Advertising Reviews - Privilege calls ad review
Privilege, the insurance company, is reviewing its entire advertising business with a view to consolidating it into a single agency or group.
The pitch comes ahead of a repositioning of the brand that will see the
company more than double its adspend from £4.5 million in 2008 to
£10 million. Privilege, which is part of the RBS Insurance Group,
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is planning to invest most of this into TV in a bid to build awareness
of the brand.
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