Facebook biggest online ad publisher during April

by Colin Marrs, campaignlive.co.uk 29-May-09, 11:30

LONDON - Facebook was the top online display ad publisher in the UK during April, according to research released today.

The new ComScore metrics for the month show Facebook had 12.5 billion ad views during the month, a 21.6 per cent market share.

Microsoft sites ranked second with 3.8 billion ad views (a 6.5 per cent share), while eBay came third with 2.9 billion ad views (4.9 per cent).

Mobile phone operators took the top two slots in the largest advertiser category, with O2 taking 1.9 per cent of the total market, and T-Mobile taking 1.3 per cent.

Top 10 online display publishers, April 2009

Property	Total Display Ad Views (MM)	Share of Displayay Ads (%)	Advertising Exposed Unique Visitors (000)
Total Internet	58,105	100.00%	35,350
Facebook.com	12,532	21.60%	21,988
Microsoft sitess	3,758	6.50%	25,433
eBay	2,868	4.90%	17,720
AOL LLC	2,494	4.30%	13,827
Yahoo! sites	2,011	3.50%	20,178
Google sites	1,056	1.80%	24,904
Fox Interactivee Media	825	1.40%	8,584
Autotrader.co.ukuk	693	1.20%	3,836
Tagged.com	438	0.80%	1,549
Amazon sites	411	0.70%	12,199

Top 10 UK online display advertisers, April 2009

Property	Total Display Ad Views (000)	Share of Publisher ad viewssher Ad Views (%)	Advertising Exposed Unique Visitors (000)
Total Internet	58,104,615	100.00%	35,350
Telefonica O2	1,128,236	1.90%	29,231
T-Mobile	750,459	1.30%	28,715
Oneweek.co.ukk	610,255	1.10%	25,150
Royal Mail Groupup	575,444	1.00%	12,190
Orange Sites	557,593	1.00%	26,483
Virgin Media	545,004	0.90%	26,984
Sky Sites	526,904	0.90%	25,849
British Telecommmunications	394,958	0.70%	24,221
Microsoft sitess	379,732	0.70%	22,020
Camelot Groupp	321,979	0.60%	19,635