Kenco to run campaign across four IPC magazines

by Sarah Johnson, marketingmagazine.co.uk 01-Jun-09, 10:25

LONDON - Kenco coffee is launching a press campaign across IPC titles Marie Claire, Essentials, woman&home and Ideal Home.

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The six-figure campaign will launch this month and run for three months.

The ad will include a special bookmark to draw attention to the ad. In addition to driving sales, the campaign is designed to raise awareness of the brand's association with the Rainforest Alliance.

The creative is tailored to the readership of each magazine. It includes themes around ‘me-time', ‘catching up with friends' and ‘thinking time'.

The deal was brokered by Southbank Solutions and Starcom Mediavest.